Social Media and Real Estate Go Hand and Hand

January 18, 2009 by  

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I use many social media sites to help promote my real estate investing business. By far the most popular and productive social media tool I use in my business is twitter. Twitter has proven to be an incredible resource for finding any type of talent. I have used it to find a handyman, a copywriter, real estate agents, BPO’s, etc… twitter has been a phenomenal tool for building my business. You can follow me here: http://twitter.com/ForeclosureData

YouTube has also been a great resource for making connections with industry leaders. Recently I’ve started posting video walk-throughs of short sale properties we have listings for. Today I was showing a property in Redondo Beach California and one of the potential home buyers that showed up had found the property through my YouTube channel. He recognized my voice from the videos and said “You are the YouTube guy right?” It was pretty cool to see my social media efforts translate into a real business lead. Not sure if he will put an offer on the house but the recognition of my social media efforts were confirmed.

Social media can be a very powerful tool when harnessed for business purposes. We’ve only scratched the surface with our interaction with twitter and YouTube. In the coming weeks we will also focus on Facebook and Flickr, as another source of traffic to our real estate website.

Here is the video that sparked this post:

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