Coldwell Banker is Having a 10% off Sale

Not really, but it’s a great marketing ploy. They have me writing about at 8 pm on a Friday night! Coldwell Banker is asking sellers to cut 10% of their listing prices to spur home sales. This may actually help to sell some homes on the tipping point, but I don’t see how this will work for most would be sellers. Most sellers still believe the bubble prices are real, and refuse to give into the declining housing market.

Many homeowners are at break even or under water on their homes. So, a 10% reduction in price emotionally won’t /can’t happen, just yet… Standard & Poor’s/Case-Shiller index, shows homes have dropped 20% in the last 2 years. Prices will continue drop and drop drastically but it will take another 6 months and the massive recession we are facing to force the true market price of real estate. The

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